Insights

Why success has to be specific

Winning a new client is undoubtedly an exciting time for any PR agency but it’s vital to define success from the outset. Success can mean many things to different people and sometimes, your client may not even know what success looks like. It’s our job as a PR agency to guide them towards defining their success and the best way to do this is by setting a series of clear outcomes. The more specific you can be, the better. On paper, “50 items of coverage” sounds like a great idea – but it doesn’t specify what type of coverage and

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House building is not about making ‘space’, it’s about creating ‘place’

A ‘sense of community’ is what we get when the environment we’re in, or that we live in, feels comfortable to us and consistent with how we see ourselves and with our personality – the identity of the place fits with our notion of our own identity. Developments in which people love both the physical surroundings and feel a strong community network, are places in which people want to live. To build social housing that has longevity, we should build with ‘place identity’, ‘a sense of community’ and ‘place attachments’ in mind. As human beings we cannot get away from

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An underground journey to the future

Five steps to a better TubeNo two cities are the same, and this is especially true when it comes to the local mass transit systems. Underground rail systems are the veins and arteries of a city, when they work well, it’s great, but when they fail, it can cause major problems and stress. As a result, users of big city underground systems have a unique love-hate relationship with their transport system. None more so than London. It’s almost 150 years old, it’s deep, congested, narrow and hosts its own sub-species of mosquito. Londoners hate it with a passion, right up

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