Recent clients include:
The Northbank Business Improvement District: establishing a world-class destination
Keeble Brown leads consumer and corporate communications for London’s newest and largest Business Improvement District, The Northbank. Stretching from Trafalgar Square to The Royal Courts of Justice, the area encompasses many of central London’s most iconic venues and architecture. We work to support a major business-led regeneration programme with strategic campaigns that are reinvigorating this important part of the city. We are driving footfall, supporting local business growth and putting The Northbank on the map as a world-class, central-London destination.
The campaign has already secured substantial media coverage including the Financial Times, London’s Evening Standard Magazine, LBC Radio and the BBC. We have included international broadcast media to reach potential tourist visitors. Our stakeholder engagement activity includes international twinning opportunities in the USA, establishing networking and best-practice workshops for the Northbank’s business community and managing a reach-out programme to position The Northbank as a trusted partner across a range of important themes, from the innovative Garden Bridge and other transport issues to air quality and crime and security.
University of Greenwich:
communicating investment to drive long term value and reputation
We have been working with the University of Greenwich on communications for its new £76m building at Stockwell Street, which opened in September 2014. Designed by Heneghan Peng Architects, it houses the university’s new library and academic departments, including Architecture & Landscape and the Creative Professions & Digital Arts.
Our strategy was to position the building as an important part of the University’s future, as it embarks on a programme of improvement, growth and investment, to attract the best students and staff.
We have ensured that design and architecture media are aware of the innovative design elements of the structure and that they are showcased in high-profile media. We are using the town-centre location of the building to highlight the role of the University within Greenwich and demonstrate the institution’s commitment to the local community.
We organised a number of high-profile events around the opening to engage stakeholders and influencers, including an official opening event at the end of 2014 with William Hague as guest of honour. We secured high-profile coverage in a range of media including The Observer, The Guardian, Architects Journal, RIBA Journal, the BBC, and the prestigious cover feature of Landscape, the Journal of the Landscape Institute (click on the link on the right).
Now the building is open, our focus has shifted to ensure it is in the running for key architecture and design awards, including the RIBA Stirling award.
The Scene, Waltham Forest: from pre-planning to placemaking
The team worked for several years on this transformative mixed-use project in the heart of Walthamstow town centre. Our work culminated with its completion and the opening of the new Empire Cinema in November 2014.
Working with the partners delivering the project - Waltham Forest Council, the developers Hill, and Islington & Shoreditch Housing Association - we led the community consultation process right through planning stages, helping to secure planning permission in 2013. Keeble Brown then led the ongoing community engagement, communications and placemaking programme.
Given a new nine-screen cinema is at the heart of the development, we worked closely with Waltham Forest Council to innovatively use Section 106 funding to promote the area as a cultural and leisure destination.
Our work also saw us develop a new consumer brand narrative for the development, create a cultural partnership with Create London and The Barbican, and launch a film commissioning project called ‘Reel Walthamstow’.
The residential sales process is now underway and retail leasing is progressing well with Pizza Express and Nando's already open and thriving. We worked with the developer to promote the scheme to Londoners looking for well-designed accommodation close to central London, and promoted the lifestyle opportunities provided by The Scene as a core part of our strategy.
Notting Hill Housing Group: driving advocacy, securing support
Keeble Brown has worked with Notting Hill Housing for a number of years, supporting some of their high-profile projects through pre-planning. We recently helped them secure planning permission for a residential-led scheme in Stanmore in Harrow - Anmer Lodge.
This was a complex site, with a complicated stakeholder and political landscape, which we helped Notting Hill Housing navigate. In the early days, there was a lot of local scepticism about the plans, with initial concern from the local community. The Keeble Brown team developed a comprehensive engagement programme with residents, traders, local politicians, community groups and the media, which continued beyond the submission of the planning application. Our transparent and ongoing engagement with the community resulted in a meaningful consultation and perceptions shifting over time. The scheme secured planning approval in 2014.
We are currently working with Notting Hill on their mixed-use development at Manor Place Depot in Southwark. Substantial community political and media engagement is underway to ensure emerging plans are understood. Again, it is a complex site featuring heritage buildings and engaged and influential 'neighbours'. Close engagement with all parties has resulted in positive responses to date from the community and local politicians.
East Japan Railway Company: detailed insight and analysis
The team’s understanding of and experience with the UK’s railway sector has helped introduce Japan’s largest railway company to the UK. We provide close support across a range of activities from setting up international press conferences to organising high-level reception events, such as the opening ceremony for the London office. Our familiarity with the UK and European media means we can provide detailed insight and analysis.
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